E-Class 38 – Who is your Customer?
As Part of your Building your Tissue Salts Business, lets explore “Who is your customer?”
People often say to me, “I know who I want to work with but how do I find them?” In order to answer this question, we need to go back a step and really explore the first question “Who is your Customer”. By getting this clearly defined, it makes it much easier to find where your customer hangs out, and to offer something that meets their needs and wants.
In the process of exploring that this week, we will look at the Detox Niche.
The role of Sulphates in Biochemistry
- Biochemic Detox
- How to work out Who your customer is.
References – Additional Study Notes and Information Manual
- Sulphates in Biochemistry p1-2
- Mineral Therapy – Detoxification p8
Sulphates in Biochemistry
Sulphates are essential elements in the processes of
- Oxygen transmission
Sulphates make up three of the 12 mineral Tissue Salts Discovered by Dr Schuessler. Do you remember which ones they are?
- Kali Sulph (No 6, Potassium Sulphate, Kali Sulphate)
- Nat Sulph (No 10, Natrium Sulphate, Sodium Sulphate)
- Calc Sulph (No 12, Calcium Sulphate)
The first part of the name refers to the metal element, and the second part to the salt or acid component.
All three salts have one thing in common. They all have an excreting effect. The sulphate ions have an “expelling” function in the body.
Sulphates bind fluid within the intercellular environment and pass it out via the capillary system.
Sulphur and Sulphates in Medicine
Sulphur and sulphates have been used for many years in medicine.
- Laxative – purified sulphur irritates the mucosa of the colon, bacteria then produces hydrogen sulphide which stimulates the peristalsis of the intestine, and hence bowel movements.
- Acne and eczema – external sulphur treatments
- Infections – Dr. R Hag, a practitioner in Iran, reported to “Weg zur Gesundheit” that sulphur powder massaged between the toes is a common treatment in his country.
- Breakdown of bacterial toxins – Metzger reports that homoeopathic sulphur favours the breakdown of bacterial toxins
- Chronic Skin diseases – in the 18th Century, Samuel Hahnemann established that sulphur in potentised or Homoeopathic form is a constitutional and stimulus remedy. He prescribed it for chronic skin diseases. He also prescribed it as a reaction remedy for internal organs such as the digestive tract.
- Disorders of Liver and Gall drainage, excretion of fluids – Nat Sulph in Biochemistry
Willhelm Heinrich Schuessler included the sulphur salts in his therapy, also finding they had a result in potentised form.
- Nat Sulph in Biochemistry – disorders of liver and gall drainage, excretion of fluids
- Nat Sulph in medicine – laxative as it restricts water resorption
- Kali sulph in Biochemistry and Homeopathy – chronic mucosal diseases of the ears, sinuses and bronchi
- Kali Sulph in medicine – laxative
- Calc Sulph in Biochemistry – Chronic infection and to close over infection
- Calc Sulph in Medicine – only used externally, mainly for plaster casts.
We spoke about Kali Sulph for the 3rd Stage of Inflammation.
If the first two stages happen correctly in a healthy immune system, in the body, the third stage is the final stage of healing. If this process stagnates, or doesn’t complete correctly, then this process can cause chronic situations which last for a number of years. In these cases Kali Sulph is the number one remedy in Biochemic treatment.
Dr. WH Schuessler described all the stages of inflammation exactly as they are taught in the medical sciences today. The third stage is characterised by the discharge of yellowish mucous. This pus contains dead cells, causative agents and cell fragments.
Kali sulph helps this process with the sulphate
- speeding up the repelling reactions to remove the debris or pus, and
- bringing oxygen to the infected area – eliminating hypoxia (not enough oxygen) leading to
- the formation of new epidermic and epithelial cells becomes possible (as pointed out by Dr Schuessler.)
- supports cell splitting and cell renewal – which is why Kali Sulph is so important for skin diseases
- helping with joint defects, liver diseases
- supports cell renewals for hair, and nail growth disorders, and anywhere where cell renewal is very important.
I have personally found Calc Sulph to be useful when other remedies have failed to act as expected. In the case of chronic inflammation where there is a discharge, or vent for the infection, Calc Sulph is great for sealing and completing the process and healing the area.
Why are sulphates so helpful in different diseases?
“Potentised salts have a regulating effect on the mineral balance in the blood. We are quite right in ascribing these homeopathic potencies catalytically stimulating effect regarding the activity of the minerals, in a regulating sense” Dr Julius Metzger.
Potentised mineral salts regulates metabolism. Sulphates are involved everywhere, improving the physiological function, or stimulating the physiological functions of the body.
Sulphates for hair skin, bones, nails and sinews
The Sulphuric Salts promote β-Keratin formation. β-keratin is a sulphur containing protein in hair, nails and skin. The compound of sulphuric acid and Chondroitin causes chondroitin sulphate to be formed in the body. This is the main component of cartilage tissue and also found in the tissues.
The proteoglycans (the proteins that chondroitin sulphate is bound to) are the fundamental substance of the extracellular matrix, the space between the cells part of the capillary network. Metabolism takes place in the capillary network.
Calcium sulphate is successful in joint diseases and suppurations like the other sulphates. It is most effective when there is a way for the pus to drain away.
Nat sulph stimulates bile and fluid excretion
Nat sulph is found in the extracellular space and the body fluids. The excreting effects of the sulphate ions relieve cells and tissue from excess fluids.
Kali sulph supports the parenchyma of the liver.
Nat sulph promotes stimulates the bile and promotes the flow of bile.
Nat sulph helps in cases of constipation caused by reduced bile.
Lower leg oedema
Nat sulph helps in oedema from lower leg venous insufficiency. It attracts the fluid caused by cell breakdown and enables excretion of the excess fluid.
As you can see by this the sulphates have a big role in the excretion processes in the body. They are consequently valuable in Detox strategies.
There are a number of Biochemic Mineral detox Strategies that you can use with clients or follow.
They all follow a variation of the basic processes of
- stimulating excretion of toxins
- as the toxins excrete, strategies for fatigue that comes with the additional toxic load leaving the body
- building up and strengthening, or nourishing the body
Detox strategies come as short bursts, or as longer strategies like the one outlined in the Manual.
The manual contains a 14 week strategy. Take the time to read through the procedure, as it is a good outline of the process. This, like many Detox plans follow a full blood cycle of at least 12 weeks in order to take advantage of the body’s natural renew cycle of the blood.
If you are interested in more detox strategies, let me know and I will add more to this page.
Steps for Building your Business
Who is your Customer?
It makes a big difference if you know who you are targeting your business to. Suddenly you aren’t speaking in generals, but in specifics. You can get into the mind of your customer and really give them what they want.
Last week we spoke about nutrition, and this week a specific part of nutrition, Detox.
So lets take a moment to consider this as a process.
As you saw last week, when I spoke about Nutrition, there were lots of different areas that you could choose regarding nutrition. But speaking to all of those people is going to be difficult, as there are some people who
- know nothing about nutrition, as they have been brought up on junk food,
- are extremely committed to healthy eating, and want the top level information.
- have particular allergies and food intolerances and want to address those,
- are interested in particular types of food and diets
- want to detox to feel healthier, then eat more healthily in general.
The way to address this is to break down the area of nutrition to a more specific niche, say for example detox.
There will be similar elements to what you are going to provide for someone wanting a detox, and you can find specific ways to talk to different people within that detox niche.
- A client who lives on junk food and wanting to clean up their body and change their diet is probably going to want something different from
- someone who has been exposed to heavy metals in their work and wants to detox, or
- someone who has just had dentistry to remove mercury fillings, and wants a detox.
- Someone who wants a detox to improve their health.
However, the basic principles of what is needed will be similar. Some may need a longer program with different specific elements to the program, and these become your sub-niches. But the basis to what you are providing will be similar.
The way you talk to each of the people in those situations (or sub-niches) is likely to be different. But when you talk to them, they are going to feel like you are talking directly to them, really understand their needs, and are more likely to want to buy your product.
This makes it much easier to design your business.
You will have your key program, and side variations from that program based on the subniches within your niche.
This week we spoke about some of the many and varied ways that Sulphates help with nutrition, but particularly with excretion. We have also looked at a longer term Detox Program. This type of program, for some types of clients, will get greater success if you give your client some support along the way. They are likely to need some support as they go through it. And you will be adding value to them if you can provide that support. If your area of expertise or interest is Nutrition, and detox, then this would really bring together your skills.
Exercise 1 – Who is your Customer?
Select one of your niches from last weeks niching exercise. Take some time to answer these questions.
- Who is your customer?
- What are their needs, wants and challenges?
- What sorts of books and magazines do they read?
- What sorts of websites are they searching for, or what sorts of questions are they asking online?
- Where do they meet up with other people like them?
- Are there sub-niches of people within this niche that have slightly different needs and wants?
Getting really clear about this will make it much easier to find these people and know what they want and offer them your services to meet those wants and needs.
WE explore another Niche, and Next steps in building your business and how to choose what to offer to your clients.
See you soon